Rethinking life, rethinking investments

Ethical investing originated in the Age of Aquarius aka the sixties when hippies with money were seeking ways to invest in the stock market without feeling guilty. This interest in aligning financial planning with values known as ESG investing (environmental, social and governance) has been growing for decades. Now, in the age of the coronavirus, ethical investing is said to be flourishing. COVID-19 is causing people to think more about what’s important in life including how to build a better world. This, of course, includes addressing climate change through so-called “sustainable investing” but also helping women get ahead and move into more leadership positions through so-called “gender lens’ funds. And it is women who are leading the way. Says investment expert Cathy Curtis: “Women are richer than every before. And they’re soon to get even richer.”